About the Award — UKRAINIAN CHOICE | Recognizing Business Leaders

UKRAINIAN CHOICE UKRAINE’S HIGHEST NATIONAL AWARD

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More than an award — a mark of trust. UKRAINIAN CHOICE honours those who are building a new Ukraine. Those who work with dignity, think strategically, and act responsibly.

 

In times of war, upheaval, and transformation, business becomes a pillar of strength for millions. UKRAINIAN CHOICE was created to spotlight leaders who are not only resilient — they are inspiring.

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MISSION & VALUES

The Core Values of UKRAINIAN CHOICE

Innovation

We believe in the power of bold ideas that transform industries. UKRAINIAN CHOICE honours those who dare to pioneer — even in the face of risk. Those who create groundbreaking products and solutions the world has never seen

Quality

We value depth over scale. This honour recognises companies that embody excellence — in every service, every product, every relationship, and every aspect of their culture. For them, quality is not an aspiration — it is the baseline.

Social responsibility

This isn’t about declarations — it’s about action. We recognize businesses that support the military, uplift communities, launch humanitarian initiatives, and care for people — not for attention, but out of conviction

National identity

Being Ukrainian is not just a fact — it’s a stance. We support companies that champion the language, culture, and local products, proudly rooted in the Ukrainian context — while shaping a new global standard

Transparency & ethics

UKRAINIAN CHOICE is rooted in trust — and trust begins with honesty. We honour those who lead with integrity: in governance, in transparency, in communication. Trusted businesses are not just market players — they are true partners to the nation.

Impact

Size is not the measure — impact is. Does a company inspire others? Does it redefine the rules? Does it improve lives? To us, that is the essence of true leadership.

Resilience

In times of turbulence, it’s easy to fade. We honour those who endure, adapt, and grow. UKRAINIAN CHOICE stands with those who hold the line — and help lead the country forward.

UKRAINIAN CHOICE is more than an honour.
It is quality that earns trust. It is values that shape the future. It is a mark of those who lead with purpose.

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WHO STANDS BEHIND THE INITIATIVE

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  • 01 UKRAINIAN CHOICE was founded by the Ukrainian People’s Award — the nation’s largest independent award, which for over 10 years has recognized the best, as chosen by the people of Ukraine.
  • 02 This project is a natural continuation of that mission: To support those trusted by society — and to define new standards for transparent, socially responsible business.
  • 03 UKRAINIAN CHOICE is the voice of those who see, act, and build a new culture of recognition in Ukrainian business.

WHY THIS HONOUR IS UNIQUE

UKRAINIAN CHOICE is not just another industry award. It is recognition with purpose.

  • icon It’s about values
  • icon It’s about transparency
  • icon It’s about trust
  • icon It’s about Ukraine

THE IMPACT OF THIS HONOUR

UKRAINIAN CHOICE is not just status. It’s an advantage.

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FOR THE COUNTRY:

  • icon Global recognition of Ukrainian enterprise
  • icon Creation of national success stories
  • icon Strengthening the "Made in Ukraine" brand
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FOR BUSINESS:

  • icon Enhance value and reputation of the employer brand
  • icon Increase brand recognition at all levels
  • icon Positioning among national and industry leaders
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FOR SOCIETY:

  • icon Promotion of transparency and ethical practices
  • icon Building a culture of responsible business
  • icon Growing public trust in the private sector
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UKRAINIAN CHOICE honours businesses that don’t chase recognition — but deeply deserve it. It’s about people shaping Ukraine with their own hands, every single day.

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Your impact deserves national recognition

If your values are quality, responsibility, progress, and love for Ukraine — UKRAINIAN CHOICE is waiting for you.

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UKRAINIAN CHOICE